How to Sell Things People Don't Need
Aisha S. 
Neuro-marketing is the science of human decision. Master the psychological art of selling, and you’re guaranteed a consistent flow of revenue.
Neuromarketing is the science of human decision. Master the psychological art of selling, and you’re guaranteed a consistent flow of revenue.
Because people don't buy what they need. They buy what they WANT.
Learn how to press the "buy button" inside the brain...
The brain can be broken down into three layers. Each layer represents a part of the human brain responsible for a buying decision.
The Neocortex (Rational) Brain:
At the highest level is the neocortex, the part of the brain which is primarily responsible for more complex brain functions such as cognition, perception of the senses, motor function, spatial awareness, and communication.
These hemispheres have been responsible for the development of human language, imagination, abstract thought, and even our consciousness.
The neocortex is also where the learning of abilities and skills takes place.
The Limbic (Emotional) Brain:
The next layer down is the limbic brain, which is part of the brain associated with perceiving smell, emotions, motivation, behavior, learning, and long-term memory.
Not only that, but the limbic system can also monitor and control the endocrine and autonomic nervous systems.
The Reptilian (Instinctual) Brain:
The oldest of the three layers, the reptilian brain has been with us since the very beginning. The reptilian brain controls the body’s vital functions such as heart rate and breathing.
Our "reptilian" brain is called so because it includes the main structures also found in an actual reptile’s brain: the brainstem and the cerebellum.
This layer of the brain is where our baser instincts are most associated. These instincts include assessing threats, sexual desire, and more.
Ultimately, actions that are core to our survival are unconscious instincts that supersede any decision in the emotional (limbic system) or rational (neocortex) centers.
Categories: : psychology, sales
